How We Give Back
Our Community Investment Partners
One way that Viterra gives back to communities and the agricultural industry is through community investments and partnerships. Our investments promote sports and recreation programs with a focus on youth, agriculture awareness, grain industry education and safety, and health and wellness. Along with many others, Viterra supports the following groups/events:
For many years, Viterra has supported the provincial 4-H clubs from Alberta, Saskatchewan, and Manitoba. Our funding helps the 4-H chapters provide innovative initiatives that inspire youth to become contributing leaders in their communities. 4-H's vision is to help youth achieve their full potential. This sponsorship enables Viterra to build relationships with the agricultural industry's leaders of tomorrow.
Viterra supports Ag in the Classroom by donating to each of its divisions in Manitoba and Saskatchewan.
In Saskatchewan, Viterra is proud to sponsor Mission: Super-Human, a gamified resources that teaches students about healthy food, how to make healthy food choices, and how to interpret food labels and advertisements.
In Manitoba, Viterra sponsors the Middle Year's Career Resource, which engages students in Grades 5-8 in conversations about careers in agriculture. Previously Viterra has also supported the Foundations of Manitoba Agriculture Virtual Resource.
Viterra supports Ag for Life in Alberta via the Ag101 program, which helps students understand where their food comes, and the careers available to them in the agriculture industry. Ag in the Classroom and Ag for Life exist to provide balanced, factual information to teachers and students and encourage young people to make educated decisions relating to food, environment, careers and lifestyle.
Viterra is the presenting sponsor of Canada’s Farm Show, which is the country’s largest dry land farm technology show, hosted in Regina, SK. The Farm Show is a great opportunity for Viterra to showcase our services, as well as interact with our customers. Viterra is proud to be a founding show exhibitor which is scheduled to take place March 17-19, 2026.
Visit canadasfarmshow.com for further information and future updates.
Viterra is a long-time supporter of the Canadian Foodgrains Bank, an organization dedicated to ending hunger in developing countries. Viterra donates $5.00 for every tonne donated to the Canadian Foodgrains Bank, and donates land each year for use with CFGB Growing Projects.
Viterra is a proud sponsor of the Winnipeg Blue Bombers, Calgary Stampeders, and the Edmonton Eskimos. Viterra supports CFL teams that are located in its primary operating regions in Western Canada.
Viterra is the presenting sponsor of the CurlSask Youth Curling Program, which provides youth development programs like Viterra's Blizzard Program and Youth Clinics. These programs help to inspire the next generation of curlers to cultivate skills like teamwork and determination.
Viterra is proud to have partnered with Regina & District Food Bank since 2021 with our Farmers Feeding Families initiative. Over the course of the program we’ve donated close to 1,000,000 pounds of Saskatchewan grown red lentils to food banks in Saskatchewan as well as food banks in Alberta and Manitoba through Food Banks Canada.
The program helps feed people in more inclusive and healthy ways.
Viterra is a supporter of producer mental health programs across the Prairies, which includes the Manitoba Farmer Wellness program, SaskAgMatters and AgKnow in Alberta.
Understanding the many challenges that come with farming, the program was created specifically for farmers and their families. These programs offer a safe and flexible way for them to get help.
Learn more about each of these organizations via the links below:
Through annual donations to the Alberta, Manitoba and Saskatchewan chapters, Viterra supports Outstanding Young Farmers. This organization is designed to recognize young farmers who exemplify excellence and innovation in their profession.
Viterra is proud to support high school athletics in Regina. We cover the cost of the medals and ribbons for RHSAA events. We also sponsor the RIFL Leadership Award which is presented annually to a high school football player from each of the 5A Stewart and 6A Schwann Conferences who exemplify sportsmanship and leadership.
Through our long-standing support of the Saskatchewan Roughrider Football Club and its community involvement, Viterra takes part in charitable giving. Our sponsorship of the football club provides Viterra with an opportunity to get involved in the community and helps our Company build relationships with farm customers. Viterra is also a Founding Partner of the new Mosaic Stadium in Regina. As proud partners of the Saskatchewan Roughriders for many years, we're pleased to have strengthened our relationship by supporting this historic project.
Learn more about the Saskatchewan Roughrider Football Club here.
Viterra has proudly sponsored STARS Air Ambulance through its annual calendar fundraising campaign for over 10 years. Viterra has once again signed on as the print sponsor of the calendar, and will also support the sales of calendars and STARS merchandise through its footprint in Western Canada. To purchase a STARS calendar or STARS merchandise, visit your local Viterra facility, or go online to starscalendar.ca.
The United Way's mission is to improve lives and strengthen communities by engaging individuals and mobilizing collective action. Viterra and our employees have supported the fundraising efforts of the United Way for many years. Supported by corporate matching our employees have come together to raise funds for local United Way organizations across Canada.
Viterra and the University of Regina have partnered for over 10 years to showcase select athletes from rural Saskatchewan communities, and get rural communities involved with Cougar athletics. Stay tuned for more information on next season's athletes.
Viterra has been the proud title sponsor for the Manitoba Men's Curling Championship event, the Viterra Championship, for over 10 years. The 2025 event, also the 100th anniversary celebration of the Manitoba Men's Curling Championship, was hosted in Portage la Prairie, MB February 4-9. Team Carruthers won the event and represented Manitoba in the National Brier event in Kelowna, BC.
Viterra is the title sponsor for the newly branded Provincial Women's Championship event, the Prairie Pinnacle. Viterra has been a proud sponsor of this event for over 10 years. Qualifer events consist of different bonspiels each fall, culminating with the Viterra Last Chance Provincial Qualifying Bonspiel. The 2025 Viterra Prairie Pinnacle was hosted in Kindersley, SK January 21-26, with Team Martin winning the event and going on to represent Saskatchewan at the National Scotties event in Thunder Bay.